Position Title: Professor, Master Supervisor, Sichuan Academic and Technical Leaders Reserve Candidate
Education: Chengdu Sport University, Chengdu Sichuan, China.
A master's degree, theory of sports pedagogy and training
Visiting scholar of young teacher, Ministry of Education of PRC, 2014-2015
Work Experience:
2019—present, Professor, Southwestern University of Finance and Economics
2013—2019, Associate professor, Southwestern University of Finance and Economics
Research Areas: sports blockchain, sports management, sports sociology and physical education
Papers:
1. The Value Enhancement Path of Chinese Sports Exhibition Based on Customer Delivered Value Theory, 2020
2. Applications and Operational Approaches of Blockchain Technology in Sport Industry,2019;
3. Risk Identification of Chinese Capital M&A of Overseas Football Clubs: An Exploratory Analysis Based on Grounded Theory,2019;
4. Supply Dilemma and Countermeasures of Sports Industry in China from the Perspective of Supply-Side,2018;
5. Dilemma of Reform and Development Path of School Physical Education in China under the Strategy of “Healthy China”,2018;
6. The Central and Local Sports Funding and Economic Growth:A Dynamic Analysis Based on VAR Model,2014;
7. Analysis on the Ticket Pricing of the 16th Asian Games—Based on the Econometric Model of Large-scale Multi-sport Events Ticket Pricing System,2011.